Samantha Threadgill
University of Florida
College of Journalism and Communications
PROJECTS
I've included a quick look into how I spent my time as a marketing intern for SyART Gallery in Sorrento, Italy. Below you can find a handful of the projects I completed throughout this work experience.
Project | 01
SyART Gallery Advertising
Throughout my internship experience at SyART Gallery, I worked on several advertising projects for the business. In the first image, I created a flyer to promote the featuring of new art pieces and the premiere of BMW's new car model in a popular jazz festival in town. In the second image, I helped to create an advertisement to be placed in a local magazine, Sorrento Style.
Project | 02
Free Art Gallery Showing to Students
I organized and held a free art gallery showing to all students at the school I was studying at in Italy, the Sant'Anna Institute. I had to promote the event with flyers and also word of mouth advertising. I used my public relation skills to give tours of the gallery myself, and also to interview with a local journalist who stopped by to report on the event.
Project | 03
Newsletter and Outreach Marketing
To assist in the outreach marketing of the gallery, I created a variety of newsletters in English and Italian, and also for different kinds of clients. I additionally assisted in reaching out to a variety of tour guide books and contemporary art blogs in an effort to promote the presence of the business for tourists. Our biggest success from this effort was the inclusion of SyART Gallery in the guidebook made for students, by students, at the Sant'Anna Institute.